You missed the mark on this feature!
I don't have any compelling business reason to upgrade to business plan. I have 2 users and we use Descript regularly - and fall well within all the usage limits. It's great and I love it.
A big pain point is the difficult of customizing layout packs with brand colors - and the only way to get it is via the Business plan - which has nothing else that I need. I'm tempted to upgrade and then downgrade just to build a Branded layout packs - but that doesn't serve any of us.
Just saying that I think you missed the mark when you launched Brand Kits but didn't include you core group of subscribers (Creators)